SparkAnglesAxios Pro covers your industry. SparkAngles covers your business.
Axios Pro delivers sharp, well-reported industry newsletters for $599 a year. If you want to know what is happening in your sector broadly, it is excellent. But every competitor in your industry reads the same Axios Pro newsletter. You get the same information, the same framing, the same takeaways. SparkAngles takes that same news and reframes it specifically for your company — your competitive position, your clients, your sales conversations, your product roadmap.
Same News, Different Advantage
Axios Pro publishes the same story to everyone. A SaaS founder in San Francisco and a SaaS founder in Austin read the news about a new competitor and think the same thing. There's no asymmetry. Everyone has the same information at the same time.
SparkAngles takes the same story and interprets it through your specific business lens. Your competitive position, your market segment, your sales strategy, your customers — all change what that news means to you. A story about a competitor raising funding means one thing to a founder losing customers to that competitor and something entirely different to a founder in a different segment. Same news. Different implications. Different advantage.
Axios is information symmetry. SparkAngles is information advantage.
| Dimension | Axios Pro | SparkAngles |
|---|---|---|
| Personalization | Industry-wide — same for all readers | Company-specific — built around your profile |
| Competitor awareness | None | |
| Sales angles | No | |
| Client-ready content | No | |
| Thought leadership drafts | No | |
| Business profile | No | Full business profile |
| Price | $599/year | From $49/month ($588/year) |
The $599 Question
Are you getting a competitive edge or just keeping up?
If every competitor you care about also subscribes to Axios Pro, then you're all reading the same analysis at the same time. That's parity, not advantage. You're paying $599 to stay current, not to get ahead.
SparkAngles is built for advantage. You learn about the same news, but you interpret it through your business lens first. Your team has talking points before your competitors do. Your sales team understands the implications before the conversation starts. That's worth more than staying informed.
Questions
Doesn't Axios Pro cover my industry though?
Yes — Axios Pro is sharp, well-reported industry news. The problem is every competitor in your industry reads the same Axios newsletter. You all get the same information, the same framing, the same analysis. SparkAngles takes that same news and reframes it specifically for your company — your competitive position, your sales conversations, your clients. Same raw news. Different advantage.
What if I want both Axios Pro and SparkAngles?
Some teams do. They use Axios for broad industry awareness and SparkAngles for personalized competitive intelligence. But if you have to choose, SparkAngles delivers more actionable advantage because it's built specifically for your business.
Axios Pro is $599/year. Isn't SparkAngles cheaper?
SparkAngles starts at $49/month ($588/year). But more importantly, you're paying $599 for industry news everyone reads versus $49/month for business intelligence no one else has about your competitive position. It's not just cheaper — it's strategically different.