SparkAnglesKnow what your competitors are doing before your team asks.
Competitive intelligence used to require a dedicated analyst or an expensive platform. SparkAngles monitors news about your competitors automatically—you list them in your business profile and every article about them surfaces in your feed, already analyzed from your perspective.
How It Works
Add competitors to your profile
List your main competitors in your business profile. SparkAngles begins monitoring them immediately.
Competitor news surfaces in your feed
Every article about competitors appears in your feed flagged and prioritized. You know immediately when something significant happens.
Read competitive context
Every insight includes analysis of competitive implications specific to your position and strategy.
Example Competitive Insight
Headline: "Competitor Inc. Raises $50M Series B, Expands to Enterprise Segment"
Competitive Context:
What Happened: They're moving upmarket and have cash to do it. This signals they're no longer focused on their core segment.
What It Means for You: Their current customers might be under-served as they chase bigger deals. Your mid-market positioning becomes a strength—you can claim better support and focus. Their cash gives them runway but also commitment to expensive growth. You can compete on efficiency and customer success.
What To Do: Reach out to their current customers. Run campaigns emphasizing dedicated support. Monitor their next moves carefully—they may launch new products targeting your core market.
Questions
How does SparkAngles track competitors?
You add competitor names to your business profile. SparkAngles monitors news about them automatically and surfaces every relevant article in your feed, already analyzed from your competitive perspective.
What kind of competitor news gets flagged?
Funding announcements, product launches, executive changes, market announcements, partnerships, acquisitions—anything that signals competitive movement. You see it immediately, not weeks later.
How is this different from Google Alerts on competitors?
Google Alerts sends you raw articles. SparkAngles analyzes what each article means for your competitive position. You get context, not just headlines. And it's integrated with your business analysis so you see competitive context alongside everything else.