The Business Intelligence Glossary

Clear definitions of the terms that matter for modern business intelligence.

Business Intelligence

The process of collecting, analyzing, and acting on information about your market, competitors, and customers.

Systematic monitoring of competitor activities, market positioning, and strategic moves.

Synthesized analysis that connects market signals to specific business decisions.

Original perspectives and insights that establish authority in your industry.

A piece of information that indicates a shift in market conditions, consumer behavior, or competitive dynamics.

Systematic tracking of news sources relevant to your business or industry.

Structured examination of market trends, competitive forces, and growth opportunities in a specific sector.

Framework for evaluating Strengths, Weaknesses, Opportunities, and Threats.

How your business differentiates itself from competitors in the minds of customers.

Information about your market including customers, competitors, and industry trends.

A concise summary of key information prepared for senior decision makers.

Information about prospects, competitors, and market conditions used to improve sales effectiveness.

Insights about client industries and challenges used to deliver more value.

Using market data and trends to inform content strategy and thought leadership.

Content produced by artificial intelligence based on source material and instructions.

Collecting news from multiple sources into a single feed.

A standardized format for delivering regularly updated content from news sources.

A structured document summarizing key strategic implications of a market development.

A regular summary of the most important information delivered on a schedule.

The process of transforming raw information into actionable business intelligence.

Market analysis customized to the specific context of your business.

Intelligence delivered automatically before you need to ask for it.