Sony Dominates CinemaCon With Major Franchise Reveals; Eurovision Expands U.S. Reach; Tom Rothman Challenges Exhibitors to Reform
TODAY'S SIGNAL — Sony Pictures used CinemaCon to stake out an aggressive multi-year theatrical slate spanning sequels (Jumanji: Open World, Spider-Man: Beyond…
No single number captures it — the story is in the connections.
That conviction was sharpened by Sony chairman Tom Rothman's pointed challenge to exhibitors: cut pre-show ads, enforce windows, and control ticket pricing — a rare public rebuke that frames the box office recovery as a shared-responsibility problem, not just a content pipeline issue. Meanwhile, Eurovision's decision to stream free on YouTube in the U.S. alongside Peacock reflects the live-event playbook of maximizing reach over gatekeeping, a model sports rights holders are…
One pattern. Trace it.
- 01
A pattern worth naming
(2) Eurovision's YouTube U.S. experiment (May) will generate viewership data by June that could influence how other international sports and entertainment properties approach U.S.
“If we adopted Eurovision's YouTube-plus-premium model for our next tentpole event, what's the hard math on reach versus revenue loss?”
Ask your CFO whether the firm is positioned for a capital cycle that compresses faster than the policy cycle.
By Joseph Lancaster, Editor — with research from Pine Needle's intelligence layer.
The next argument lands tomorrow at 6 a.m. Pacific. Get it in your inbox →