Agencies & Marketing — Google AI Max exits beta, OpenAI launches new feature

Agencies & Marketing · 2026-04-16

TODAY'S SIGNAL — The advertising industry is experiencing a simultaneous platform shift across search, AI chat, and retail media. Google's AI Max moving out of beta marks the most consequential change: the formal transition from keyword-based to intent-based ad auctions, which fundamentally alters how agencies plan, buy, and optimize search campaigns. Meanwhile, OpenAI is building…