E-Commerce — TikTok Shop Affiliate Strategies Drive Seven-Figure Results; OpenAI Ads Manager Surfaces as Emerging Channel; B2B Ecosystem Consolidation Accelerates

E-Commerce · 2026-04-16

TODAY'S SIGNAL — The e-commerce channel landscape is fragmenting and consolidating simultaneously. Portland Leather Goods' $1M in 20 days on TikTok Shop — anchored by an affiliate contest blitz — demonstrates that social commerce is no longer experimental; it's producing revenue at scale when paired with structured creator incentive programs. Meanwhile, OpenAI's nascent ads manager signals that…