Agencies & Marketing — Meta's Advertising Strategy Evolves as OpenAI Explores Advertising Platform

Agencies & Marketing · 2026-04-15

TODAY'S SIGNAL — The digital advertising power structure is fracturing along multiple fault lines simultaneously. Meta's projected overtaking of Google in global ad revenue — the first time ever — is not merely a leaderboard change; it signals that automation-first, closed-loop platforms are winning the budget allocation war, and agencies must recalibrate where they build competency. Meanwhile,…