Cannabis & Alternatives — Pre-Rolls Become Top U.S. Cannabis Category; Massachusetts Freezes Cultivation Licenses

Cannabis & Alternatives · 2026-04-17

TODAY'S SIGNAL — Two developments today paint a coherent picture of an industry in structural transition. Pre-rolls have officially become the largest product category in U.S. cannabis, generating $3.6 billion in revenue on 383 million units sold in 2025 — a milestone that signals consumers are migrating decisively toward convenience and consistent dosing formats. Simultaneously, Massachusetts is…