E-Commerce — Retailers Invest in Affiliate-Driven Commerce Strategies as Creator Economy and Retail Media Networks Converge.

E-Commerce · 2026-04-13

TODAY'S SIGNAL — A clear convergence is forming between three previously distinct retail channels: creator-driven content, retail media networks, and social commerce platforms. Today's developments paint a picture of an industry where creator partnerships are no longer a marketing experiment but a core revenue infrastructure. Kohl's is restructuring its creator program around an affiliate model —…