E-Commerce — AI-Powered Personalization Gains Momentum as Tesco Partners with Adobe and Etsy Doubles Down on AI-Driven Search and Seller Tools

E-Commerce · 2026-04-17

TODAY'S SIGNAL — Two major e-commerce AI stories dominate today's landscape, and they tell the same story from different angles. Tesco, the UK's largest grocer, is partnering with Adobe to deploy agentic AI and Adobe Firefly Foundry for hyper-personalized content, offers, and experiences — a significant move because it represents a traditional brick-and-mortar giant making AI-first digital…