Sports & Entertainment — Sports Media Rights Evolution Accelerates as NRL Reports Record Revenue; YouTube Expands NFL Presence

Sports & Entertainment · 2026-02-25

The sports industry is experiencing a fundamental shift in value creation, with digital transformation and media rights optimization emerging as the primary drivers of revenue growth. The National Rugby League's record AUS$845.6M revenue demonstrates the expanding monetization potential of tier-1 sports properties, while YouTube's pursuit of additional NFL games signals the continued…