Sports & Entertainment — AI Registry Launch and Cross-Border Entertainment Deals Signal Major Shifts in IP Protection and Asian Market Integration

Sports & Entertainment · 2026-03-17

Today's developments reveal two significant shifts in the entertainment landscape: the emergence of formal AI-driven IP protection mechanisms and accelerated cross-border content integration in Asia. The launch of Callandor Group's athlete likeness registry represents the first systematic attempt to monetize and protect sports IP in the AI era. Meanwhile, multiple major deals announced at Hong…