Sports & Entertainment — Streaming Economics Shift: US Household Spend Flatlines at $69/Month as Ad-Supported Tiers Gain Ground; Meta/YouTube Face $3M Social Media Addiction Verdict

Sports & Entertainment · 2026-03-26

Today's developments reveal significant shifts in digital entertainment economics and liability. The plateauing of US household streaming spend at $69 monthly, coupled with 68% adoption of ad-supported tiers, signals a mature streaming market reaching price sensitivity limits. This consumer behavior shift coincides with the landmark $3 million verdict against Meta and YouTube for social media…