Sports & Entertainment — Oscars Hit New Rating Low as Traditional Media Metrics Continue Decline; AI and Creator Economy Reshape Entertainment Landscape

Sports & Entertainment · 2026-03-18

Today's developments reveal an accelerating transformation in entertainment consumption and creation models. The Oscars' 9% viewership decline to 17.9M viewers, coupled with CBS Evening News dropping below 4M viewers, signals a continued erosion of traditional media's mass audience reach. Meanwhile, the emergence of AI as both a threat and opportunity (as discussed at Hong Kong FilMart and SXSW)…