Retail — Retailers Shift Operations: Ulta Doubles Store Fulfillment, Dollar General Cuts SKUs, Consumer Sentiment Drops 6%

Retail · 2026-03-31

Major retailers are making decisive operational shifts to adapt to changing market conditions. Ulta Beauty's dramatic expansion of ship-from-store capabilities to 1,000 locations signals a continued commitment to omnichannel optimization, while Dollar General's substantial SKU reduction represents a strategic pivot toward supply chain efficiency. These moves come as consumer sentiment falls 6%,…