Real Estate — Private Listing Networks Face Regulatory Pressure as Major Brokerages Embrace Pre-Marketing Innovation

Real Estate · 2026-03-18

Today's developments reveal a significant shift in how residential real estate listings are marketed and regulated. Washington state's new law restricting private listing networks, combined with Zillow's launch of Preview with major brokerages, signals an industry pivot toward transparency while maintaining marketing flexibility. This evolution coincides with broader market challenges, as…