Media & Publishing — Media Industry Consolidation Accelerates: Paramount-WBD Merger Impact on TV Ads and CNN, CNBC Cuts Staff

Media & Publishing · 2026-02-28

The media landscape is experiencing a significant consolidation phase with far-reaching implications for advertising dynamics and news operations. The potential Paramount-Warner Bros. Discovery merger represents a transformative shift in TV advertising leverage, while simultaneously creating uncertainty in news operations as evidenced by CNN's transition and CNBC's editorial restructuring. This…