Media & Publishing — AI Commerce and Search Tools Reshape Media Landscape as Tech Firms Race to Capture Retail Budgets

Media & Publishing · 2026-03-02

The media and advertising technology landscape is experiencing a significant shift toward AI-powered commerce and search capabilities, with multiple players launching strategic initiatives to capture retail media budgets. Stagwell's successful deployment of AI search tools, Plurio's entry into performance marketing with substantial funding, and Meta's retail media push represent an accelerating…