Media & Publishing — AI Reshapes Media Industry: Agency Layoffs, Trade Desk Tests, and Creative Tools Signal Transformation

Media & Publishing · 2026-03-12

The media industry is experiencing a decisive shift toward AI integration across multiple sectors. Horizon Media's strategic layoffs while pivoting to AI development, coupled with The Trade Desk's testing of AI-powered campaign creation with Claude, indicates that artificial intelligence is moving from experimental to operational status in media operations. The emergence of new video journalism…