Media & Publishing — AI's Mixed Impact on Publishing: Low Traffic from AI Sources Despite Industry Focus on Integration

Media & Publishing · 2026-03-19

Today's developments reveal a complex picture of AI's role in media and publishing, with hard data showing minimal traffic impact from AI sources contrasting sharply with intense industry focus on AI integration. Chartbeat's revelation that AI sources drive less than 1% of publisher pageviews provides the first concrete metrics on AI's actual traffic impact, while major industry gatherings at…