Media & Publishing — Tech Giants and Media Platforms Aggressively Expand Ad Capabilities While News Industry Faces AI and Youth Engagement Challenges

Media & Publishing · 2026-03-25

A clear bifurcation is emerging in the media landscape: while tech platforms are rapidly expanding their advertising capabilities through AI and commerce integration, traditional media faces existential challenges. Meta, Yahoo, and Apple are all launching significant new ad products, with retail media and AI-driven targeting at the forefront. Meanwhile, the news industry confronts a double…