Media & Publishing — AI Reshapes Media Industry: Agencies Face Model Disruption as Tech Giants Battle for AI Dominance

Media & Publishing · 2026-03-03

The media and advertising landscape is experiencing a fundamental restructuring driven by AI's rapid advancement. Today's developments reveal three critical shifts: traditional agency business models are being forcibly evolved as AI reduces labor requirements and accelerates deliverables; major tech platforms are aggressively competing for AI dominance in advertising, with Anthropic capitalizing…