Media & Publishing — Structural Shifts Rock Media Industry: WPP Cuts $676M, Ad Fraud Hits 25M Devices, Fortune 500 Marketing Teams Go Freelance

Media & Publishing · 2026-02-26

The media landscape is undergoing simultaneous structural transformations across multiple fronts, as evidenced by today's developments. WPP's dramatic $676M cost-cutting initiative, coupled with its 8.1% revenue decline, signals a fundamental restructuring of the traditional agency model. Meanwhile, the discovery of AI-powered ad fraud affecting 25M Android devices highlights the escalating…