Hospitality — Travel Industry Realignment: Spirit Airlines' Bankruptcy Exit Plan Signals Premium Shift as Legacy Players Face Digital Disruption

Hospitality · 2026-02-25

The travel and hospitality sector is undergoing a fundamental restructuring driven by the confluence of digital transformation and shifting consumer preferences. This realignment is manifesting across multiple segments - from airlines pivoting toward premium offerings to established brands reconsidering scale advantages in a digital-first world. Spirit Airlines' emergence from Chapter 11 with a…