Hospitality — IHG Adopts AI Content Strategy, Trivago Sues Google, Tripadvisor Explores Data Licensing

Hospitality · 2026-05-07

TODAY'S SIGNAL — The hospitality distribution landscape is fracturing along AI-driven lines, and today's developments make the fault lines visible. IHG is rebuilding its content infrastructure to compete not just on its own channels but across AI-powered search surfaces — a tacit admission that the next booking battleground is structured content, not brand loyalty alone. Simultaneously, Trivago's…