E-Commerce — Retailers Deploy AI and Expert Content Strategies to Reshape Online Shopping Experience; AI Tensions Strain Agency Relationships

E-Commerce · 2026-04-20

TODAY'S SIGNAL — A clear pattern is emerging across today's developments: major retailers are aggressively layering intelligence and credibility onto the e-commerce experience, while the organizations tasked with executing these strategies are buckling under the pressure. Lowe's is embedding AI directly into the purchase decision for a high-volume seasonal category. Sam's Club is investing in…