E-Commerce — AI Agents Flood E-Commerce: Ulta-Google Agentic Commerce, Dick's AI Coaches, and Aptean's B2B Agents Signal a New Interface Layer for Retail

E-Commerce · 2026-04-23

TODAY'S SIGNAL — Three distinct AI agent deployments in a single news cycle mark an inflection point: Google and Ulta Beauty are enabling direct product purchases through Gemini's agentic commerce, Dick's Sporting Goods is embedding Adobe-powered AI coaches into its mobile app, and Aptean is rolling out 10 AI agents for manufacturers and distributors still operating on-premise. Taken together,…