E-Commerce — QVC Group Files Chapter 11 as Legacy Commerce Models Buckle; Retailers Diverge on In-Store Media Strategies While Lululemon Expands Digital Footprint into Mexico

E-Commerce · 2026-04-21

TODAY'S SIGNAL — The collapse of QVC Group into Chapter 11 bankruptcy is the headline event, marking a definitive inflection point for television-driven commerce models that once dominated direct-to-consumer selling. While QVC restructures around crushing debt, the rest of retail is splitting into two distinct camps on how to engage shoppers in physical spaces: Dollar General is betting on…