E-Commerce — E-Commerce Strategies Evolve Amid Market Challenges

E-Commerce · 2026-04-22

TODAY'S SIGNAL — E-Commerce operators are navigating a volatile macro environment on multiple fronts simultaneously. Rising oil prices from U.S.-Iran tensions are already prompting retailers to deploy fuel perks as customer acquisition tools — a signal that consumer wallets are tightening and loyalty mechanics are shifting toward utility over aspiration. Meanwhile, the tariff refund process has…