Architecture & Design — Milan Design Week 2026 Dominates Headlines as Sensory Installations and Brand-Architecture Collaborations Signal Experiential Design's Growing Commercial Role

Architecture & Design · 2026-04-23

TODAY'S SIGNAL — Milan Design Week 2026 is commanding the design industry's attention this week, and today's coverage reveals a clear throughline: the merging of sensory experience, brand strategy, and spatial design into a single discipline. Multiple major installations — from ASICS' kinetic pop-up with LA studio NUOVA to Villeroy & Boch and Ideal Standard's multisensory showroom transformation…