Agencies & Marketing — OpenAI Expands ChatGPT Ads to U.S. Advertisers as Google AI Impacts Search

Agencies & Marketing · 2026-05-06

The paid-search landscape is bifurcating in real time. Google's AI Max, now one year old, is demonstrably inflating CPCs and forcing advertisers to spend more just to hold position — a tax on incumbency. Simultaneously, OpenAI is making its most aggressive commercial move yet: dropping the $50K minimum spend floor, launching a self-serve ads manager with CPA bidding and third-party measurement…