Agencies & Marketing — OpenAI Launches Ads Manager as AI Platforms Become Direct Competitors to Google; Blue-Chip Brands Build Internal AI Search Units to Defend Visibility

Agencies & Marketing · 2026-04-10

TODAY'S SIGNAL — The advertising industry's center of gravity is shifting toward AI platforms at an accelerating pace. OpenAI's quiet launch of an ads manager inside ChatGPT marks the moment conversational AI formally enters the media-buying ecosystem — not as a tool, but as a channel. Simultaneously, blue-chip brands like Pfizer are standing up internal AI search task forces, signaling that the…