Agencies & Marketing — Agency Holdcos Face AI Implementation Challenges While Brands Shift to Micro-Creator Programs

Agencies & Marketing · 2026-03-02

A clear divergence is emerging in how different sectors of the marketing industry are adapting to technological change. While major agency holding companies struggle to translate their AI rhetoric into actionable business models, brands are making concrete moves toward more granular, data-driven influencer marketing approaches. The contrast is striking: holdcos are grappling with both the…