Agencies & Marketing — CTV becomes a hub for retail media, social platforms, and streaming ad tech as agencies navigate digital landscape changes.

Agencies & Marketing · 2026-04-28

TODAY'S SIGNAL — The agency landscape is being reshaped simultaneously from three directions. First, Connected TV is no longer a standalone channel but the gravitational center pulling in retail media data (Albertsons-YouTube), social audience graphs (Pinterest's CTV extension, Meta's API play), and streaming-native ad stacks (Netflix's DSP expansion, IAS's measurement push). Agencies that still…