Agencies & Marketing — Meta Expands Ad Tools to Third-Party AI Amid Industry Shifts

Agencies & Marketing · 2026-04-30

TODAY'S SIGNAL — The advertising industry is at an inflection point where AI is simultaneously opening new doors and exposing structural vulnerabilities. Meta's decision to let third-party AI tools plug into its ad ecosystem is the most consequential platform move this week — it signals a shift from walled-garden control to ecosystem orchestration, potentially reshaping how agencies manage…