Agencies & Marketing — Agency playbooks reshaped as AI transforms marketing infrastructure

Agencies & Marketing · 2026-05-05

TODAY'S SIGNAL — The marketing stack is undergoing simultaneous reconfiguration at three layers. At the infrastructure layer, Yahoo's StationOne-Kochava integration and Dollar General's onsite-offsite retail media bridge through The Trade Desk signal that interoperability — not proprietary lock-in — is becoming the competitive axis for ad tech. At the measurement layer, the renewed emphasis on…