Agencies & Marketing — AI Reshapes Both Search and Ad Inventory as Google and OpenAI Expand Monetization, While Sports Marketing Becomes a Full-Scale Agency Discipline Ahead of World Cup 2026

Agencies & Marketing · 2026-04-24

TODAY'S SIGNAL — Two forces are reshaping agency work simultaneously. First, the AI monetization layer is thickening fast: ChatGPT is opening ad inventory to logged-out users, Google's search VP acknowledges queries are getting longer and less keyword-driven, and Google is pushing Demand Gen closer to direct commerce on YouTube. Together, these moves signal that the media-buying surface area is…