Accounting & CPA — Why Market Volatility Is Creating Both Risk and Opportunity for Forward-Thinking CPAs

Accounting & CPA · 2026-03-23

OPENING The latest market downturn presents a pivotal moment for accounting professionals that extends far beyond routine portfolio adjustments. As geopolitical tensions drive equity markets to six-month lows, CPAs find themselves uniquely positioned to guide clients through what could be an extended period of economic uncertainty.

The convergence of Middle East conflicts and their ripple effects through oil markets creates a complex advisory landscape that most accounting professionals aren't fully leveraging. While many practitioners are focused solely on the immediate impact to client portfolios, the more sophisticated opportunity lies in comprehensive risk assessment and strategic planning. The current market conditions, particularly the interplay between geopolitical events and energy sector volatility, demand a more nuanced approach to both corporate and individual client services.

This moment calls for accounting professionals to step beyond traditional compliance roles and embrace a more strategic advisory position. The market's reaction to global events demonstrates that clients need more than just technical accounting expertise – they need strategic partners who can help them navigate the broader economic implications of geopolitical instability. Forward-thinking CPAs are already expanding their advisory services to include scenario planning and risk mitigation strategies that account for extended periods of market volatility.

The profession's traditional focus on historical reporting and compliance must evolve to incorporate more forward-looking analysis. Those who can effectively communicate the interconnected nature of global events, market dynamics, and financial planning will find themselves increasingly valuable to their clients. This isn't just about understanding market movements – it's about translating that understanding into actionable strategies that help clients maintain stability and identify opportunities in uncertain times.

WHAT TO WATCH The coming month will likely see increased demand for sophisticated risk assessment and strategic planning services from accounting professionals. Watch for opportunities to develop and communicate more comprehensive advisory offerings that address both the immediate market challenges and longer-term strategic implications of ongoing global instability. The firms that position themselves as strategic partners rather than just compliance experts will find themselves better equipped to serve clients through what could be an extended period of market uncertainty.